INEQUALITY’S IMPACT IN A PANDEMIC
The New York Times recently published an insightful piece about the effects of inequality during a pandemic. According to the Times, “In societies where the virus hits, it is deepening the consequences of inequality, pushing many of the burdens onto the losers of today’s polarized economies and labor markets. At the same time, inequality itself may be acting as a multiplier on the coronavirus’s spread and deadliness…poverty and inequality can exacerbate rates of transmission and mortality for everyone.”
As an advocacy marketing agency, Interlex is accustomed to helping large organizations bridge the gaps that divide Corporate America and the government from traditionally underserved populations. The COVID-19 pandemic is no exception.
“As inequality exacerbates the pandemic, It’s a moment for brands with purpose to step up,” states Interlex CEO Rudy. “It is an axiom that a chain is only as strong as its weakest link. What happens when an entire society must rely on that most vulnerable segment of its population to collectively pull itself out of crisis? This is a question we must all be asking ourselves as the coronavirus pandemic takes and threatens lives, decimates our economy, and transforms our daily routines.”
The New York Times points out that in economies of great inequality, the poorest segments are most at risk and most likely to continue spreading the disease. This is one reason the work Interlex is doing to help its clients educate and empower their customers and constituents on how to protect themselves and others while also staying connected to vital resources is important.
According to Ruiz, “The government and socially conscientious corporations must ensure that policies, outreach, and support services are offered to these marginalized portions of our community if they are to be empowered to do their part in protecting both themselves and others.”
Read the New York Times article.
The University of Washington has partnered with Interlex Communications, the University of Pennsylvania, and Galloway Research to conduct research on how to best reduce the consumption of sugary fruit-flavored drinks by Latinx children. The initiative will include a highly targeted in-culture, bilingual social media campaign aimed at the parents of Latinx children ages 0 to 5. The effort was awarded funding by the Robert Wood Johnson Foundation’s Healthy Eating Research (HER) program. HER aims to help all children achieve optimal nutrition and a healthy weight. Leading the project is Jim Krieger, MD, MPH, who is a Professor at University of Washington as well as Executive Director of the non-profit Healthy Food America. For Interlex, the campaign builds on longstanding expertise in the area of public health and nutrition, including past campaigns to reduce consumption of sugary drinks for the American Heart Association, Center for Science in the Public Interest, Coalition for a Healthy California, Illinois Alliance to Prevent Obesity and Bexar Healthy Beverage Coalition. 
The Texas Department of Agriculture (TDA) has awarded a multiyear contract to Interlex following a competitive RFP process. Interlex will serve as the agency for TDA’s Food & Nutrition Division, whose mission is “feeding the hungry and promoting healthy lifestyles.” The TDA Food & Nutrition Division serves millions of Texans through the administration of 12 federal nutrition programs and the oversight of more than $1.8 billion in federal money annually used to fund the programs, which include the National School Lunch Program, Summer Feeding Programs, Food Assistance for Disaster Relief, and the Farmers Market Nutrition Program. 
Interlex has joined Globality’s 
Interlex has moved up seven spots – from #26 in 2016 to #19 – in Ad Age’s annual ranking of the Top 50 HIspanic Ad Agencies in the United States. The feat is particularly meaningful given that Interlex focuses exclusively on communications for corporations and causes that make a positive impact in the lives of diverse communities.
ILX Health Strategies Group expands agency’s support to health care and public health through research, program development and communications
Award joins recent First Place wins from The International Latino Book Awards
(San Antonio, July 9th, 2014) – The International Latino Book Awards were recently announced during the 2014 American Library Association Convention. Interlex Communications CEO Rudy Ruiz’s book, Seven for the Revolution, won two First Place awards, one Second Place and one Honorable Mention. The book received First Place in Best Popular Fiction and the Mariposa Award for Best First Book – Fiction. Seven for the Revolution also won Second Place for Most Inspirational Fiction Book and Honorable Mention for Best Cover.
(San Antonio, December 19, 2013) – Interlex Communications has been selected as a national multicultural agency of record for UnitedHealth Group following a competitive process earlier this year. As its first assignment, in 2014 Interlex will manage African American engagement and educational outreach for United Healthcare.