CDC MAKES “DON’T BE FOOLED” CAMPAIGN AVAILABLE NATIONWIDE
The sugary fruit drink countermarketing campaign developed by Interlex for University of Washington in partnership with University of Pennsylvania has been held up by the CDC as a national best practice. As such, the CDC has now made the campaign available for free through its online State & Community Health Media Center. Public health and community based organizations can learn more about the campaign and download its components for use here.
For any inquiries or assistance in customizing the campaign, interested parties may contact the account team via Mayra.Urteaga@interlex.com.