INEQUALITY’S IMPACT IN A PANDEMIC
The New York Times recently published an insightful piece about the effects of inequality during a pandemic. According to the Times, “In societies where the virus hits, it is deepening the consequences of inequality, pushing many of the burdens onto the losers of today’s polarized economies and labor markets. At the same time, inequality itself may be acting as a multiplier on the coronavirus’s spread and deadliness…poverty and inequality can exacerbate rates of transmission and mortality for everyone.”
As an advocacy marketing agency, Interlex is accustomed to helping large organizations bridge the gaps that divide Corporate America and the government from traditionally underserved populations. The COVID-19 pandemic is no exception.
“As inequality exacerbates the pandemic, It’s a moment for brands with purpose to step up,” states Interlex CEO Rudy. “It is an axiom that a chain is only as strong as its weakest link. What happens when an entire society must rely on that most vulnerable segment of its population to collectively pull itself out of crisis? This is a question we must all be asking ourselves as the coronavirus pandemic takes and threatens lives, decimates our economy, and transforms our daily routines.”
The New York Times points out that in economies of great inequality, the poorest segments are most at risk and most likely to continue spreading the disease. This is one reason the work Interlex is doing to help its clients educate and empower their customers and constituents on how to protect themselves and others while also staying connected to vital resources is important.
According to Ruiz, “The government and socially conscientious corporations must ensure that policies, outreach, and support services are offered to these marginalized portions of our community if they are to be empowered to do their part in protecting both themselves and others.”
Read the New York Times article.