UNIVERSITY OF WASHINGTON TEAMS WITH INTERLEX FOR HEALTH-RELATED SOCIAL MEDIA CAMPAIGN
The University of Washington has partnered with Interlex Communications, the University of Pennsylvania, and Galloway Research to conduct research on how to best reduce the consumption of sugary fruit-flavored drinks by Latinx children. The initiative will include a highly targeted in-culture, bilingual social media campaign aimed at the parents of Latinx children ages 0 to 5. The effort was awarded funding by the Robert Wood Johnson Foundation’s Healthy Eating Research (HER) program. HER aims to help all children achieve optimal nutrition and a healthy weight. Leading the project is Jim Krieger, MD, MPH, who is a Professor at University of Washington as well as Executive Director of the non-profit Healthy Food America. For Interlex, the campaign builds on longstanding expertise in the area of public health and nutrition, including past campaigns to reduce consumption of sugary drinks for the American Heart Association, Center for Science in the Public Interest, Coalition for a Healthy California, Illinois Alliance to Prevent Obesity and Bexar Healthy Beverage Coalition.