Our campaign featured children as ambassadors to their families to teach new water conservation habits. It helped meet Dallas’ goal of a 2% annual reduction in consumption despite a growing population.
For the Florida Tomato Committee, we have increased consumer awareness of the health benefits and flavor of field-grown, fresh Florida tomatoes. Over the years, through various campaigns, we have leveraged traditional and digital/social media. We also implemented a a 16-market, East Coast Experiential Culinary Art Tour with stops at all major retailers. Our most recent campaign featured humorous animated videos disseminated through a social media campaign which yielded 1.1 million video views and 14 million campaign engagements through PR and blogger outreach. Our work has increased retail market share of field-grown round tomatoes by 6 points during the promotional period.
Promoting Water Conservation, Quality & Recreation
As the agency for the San Antonio River Authority, we provide research, branding, and outreach to raise awareness of water conservation and quality practices, increase recreational use of the river, and bolster support for our client’s protection of the vast regional watershed.
Funded by the CDC, we created the “Find Your Balance” campaign, helping to reduce obesity rates by 20% over a four-year period. The campaign has been used around the country and as part of the First Lady’s Let’s Move initiative.
The “Life’s Sweeter” campaign launched at the first National Soda Summit in DC. The campaign motivated reduced consumption of sugary drinks to combat obesity and diabetes. Due to a growing national movement, soda consumption is down about 1% per year.