FOR IMMEDIATE RELEASE
April 22, 2009
Washington, D.C., April 22, 2009– With 200,000 children victims of trafficking, forced labor and other exploitation in Haiti, the Pan American Development Foundation (PADF) and its agency Interlex created an innovative U.S. campaign to support them.READ MORE
FOR IMMEDIATE RELEASE
March 30, 2009
Texas was named the most improved state in childhood immunizations today by the U.S. Centers for Disease Control and Prevention. San Antonio/Bexar County was named the most improved city/county. The awards were presented at the CDC’s 2009 National Immunization Conference in Dallas. The campaign behind the successful movement, “Vaccines Build Your Child’s Health,” was created by advocacy and cause-related marketing agency Interlex on behalf of the Texas Department of State Health Services. Interlex served as an agency of record for DSHS and managed the campaign from 2002 to 2008, when its contract came to an end.READ MORE
FOR IMMEDIATE RELEASE
February 2, 2009
The Pan American Development Foundation (PADF), an affiliate of the Organization of American States (OAS), has named Interlex as its agency of record. The PADF is a Washington, DC-based hemispheric non-profit devoted to supporting sustainable economic development, civil societies and disaster relief through Latin America and the Caribbean. PADF also counts on field offices in Haiti and Colombia and projects throughout the region.READ MORE
This week, Latino author and multicultural advocate Rudy Ruiz has published an essay on his own personal experience…Continue Reading
FOR IMMEDIATE RELEASE
May 12, 2008
TracFone, the nation’s leading pre-paid wireless carrier, has selected Interlex as Agency of Record for its Lifeline Services unit.
Lifeline is a program backed by the Federal Communications Commission. It is designed to provide consumers with household incomes at — or below — 135% of the poverty level with free telephone service for access to emergency services. In most states, if a person qualifies for income-based government assistance like Medicaid, WIC or Food Stamps, they also qualify for Lifeline services.READ MORE
FOR IMMEDIATE RELEASE
January 21, 2008
OPEN from American Express, the small business unit of the iconic financial services brand, has tapped Interlex to expand and intensify outreach to Hispanic and African American Woman-Owned Businesses as part of the company’s founding partnership with non-profit Count Me In’s “Make Mine A Million $ Business” campaign.READ MORE
By Samantha L. Quigley
American Forces Press Service
WASHINGTON, Nov. 5, 2007 – The Defense Department’ America Supports You program is inviting troops serving around the world to e-mail messages of thanks for support they receive from home.
America Supports You connects citizens and corporations with military personnel and their families serving at home and abroad.READ MORE
FOR IMMEDIATE RELEASE
July 2, 2007
In a flurry of activity during the first two quarters of 2007, independent Hispanic/Multicultural shop Interlex picked up several new national accounts while retaining its strong base of long-time clients. As a result, the agency is poised for its strongest year ever.READ MORE
FOR IMMEDIATE RELEASE
December 31, 2006
December’s issue of Hispanic Business magazine has ranked Interlex 19th among Independent Hispanic Ad Agencies.
“We’re always at the bottom of the list,” laughs President & CEO Rudy Ruiz, “and the least seems to keep getting shorter. So we’re just glad to keep making it. Our goal has never been to be the biggest, just the best at what we do. But the fact we’re continuing to grow is very reassuring given our areas of expertise.”READ MORE
FOR IMMEDIATE RELEASE
July 21, 2006
This summer Hispanic families may have been surprised to see a giant teddy bear leaping across billboards and dancing on their TV screens. The venerable if updated icon was Travelodge Hotels’ “Sleepy the Bear.” Charged with spreading Travelodge’s family-friendly appeal to the Hispanic market, Interlex implemented its Multicultural Transcreation approach to the challenge. Rather than literally translating Sleepy’s name, the agency nicknamed him “El Oso Generoso,” which means “The Generous Bear” in a sing-song rhyme. The multimedia campaign generated considerable brand lift and increased Hispanic room nights by over 20%, successfully positioning the Travelodge brand as a clean, reliable, safe and family-friendly place to rest after a long day of fun in the sun and highway driving. As part the campaign, Interlex also developed the Spanish-language brand: “Travelodge. Juega bien. Duerme mejor.”READ MORE