Interlex breaks into the Top 20
FOR IMMEDIATE RELEASE
December 31, 2006
December’s issue of Hispanic Business magazine has ranked Interlex 19th among Independent Hispanic Ad Agencies.
“We’re always at the bottom of the list,” laughs President & CEO Rudy Ruiz, “and the least seems to keep getting shorter. So we’re just glad to keep making it. Our goal has never been to be the biggest, just the best at what we do. But the fact we’re continuing to grow is very reassuring given our areas of expertise.”
The agency, which focuses primarily on public sector, non-profit and cause-related marketing counts among its clients: American Cancer Society, Care Improvement Plus, the US Department of Homeland Security, and the State Health Departments of Texas, Michigan and Delaware.
“Growth was fueled in part by the creation of the agency’s Joven division,” explains Creative Director Heather Ruiz. “Joven focuses on our private sector work via a youth-inspired approach to creative development and marketing.”
Launched at the start of 2006, Joven facilitated the winning of new private sector Hispanic Market accounts including Wyndham Worldwide and Valero Energy.