First Half of 2007 Proves Explosive for Interlex

First Half of 2007 Proves Explosive for Interlex


July 2, 2007

In a flurry of activity during the first two quarters of 2007, independent Hispanic/Multicultural shop Interlex picked up several new national accounts while retaining its strong base of long-time clients. As a result, the agency is poised for its strongest year ever.

Western Union, the world’s leading money transfer service, added Interlex to its roster of shops, which includes Leo Burnet, Starcom and Dieste Harmel & Partners.

The National Education Agency, the world’s largest teacher’s union and the nation’s largest employee association with over 3 million members, awarded their national multicultural community outreach account to Interlex.

Amigo Energy, a major retail electricity provider also selected the agency to handle both General Market and Hispanic Market duties, developing and launching its first branding campaign.

The Texas Commission on Environmental Quality awarded its advertising and PR contract to a team consisting of Burson-Marsteller and Interlex. TCEQ is the nation’s second-largest environmental regulatory agency (second only to the EPA.)
As a result, the San Antonio-based full-service agency has grown its presence not only in the Southwest (with offices also in Dallas) but also in Los Angeles and New York City.

Paul Lopez, Senior VP of Western Operations and National Executive Director of Community Based Outreach, says: “It’s an unbelievably exciting time to be a part of this entrepreneurial organization. Interlex has always been about making a positive impact in people’s lives. The more grow, the more of an impact we can make. And that’s very rewarding.”

While growing the client roster and the agency network and team, Interlex has also ensured growth through client retention, continuing to serve as an agency of record for the State Health Departments of various states (including Texas, Michigan and Delaware), Care Improvement Plus (a national Medicare Advantage Special Needs Plan), Valero Energy, Wyndham Worldwide.

“It’s wonderful to see our areas of specialization grow,” President and CEO Rudy Ruiz states. “For a long time we focused on building our expertise in healthcare, tourism and financial services. Today we have also established very strong practices in the environment, energy and education. And those are definitely crucial areas for the sustainable advancement of communities both nationally and globally.”