News

Texas Receives Immunization Award

FOR IMMEDIATE RELEASE
March 30, 2009

Texas was named the most improved state in childhood immunizations today by the U.S. Centers for Disease Control and Prevention. San Antonio/Bexar County was named the most improved city/county. The awards were presented at the CDC’s 2009 National Immunization Conference in Dallas. The campaign behind the successful movement, “Vaccines Build Your Child’s Health,” was created by advocacy and cause-related marketing agency Interlex on behalf of the Texas Department of State Health Services. Interlex served as an agency of record for DSHS and managed the campaign from 2002 to 2008, when its contract came to an end.READ MORE

Interlex named Agency of Record for Pan American Development Foundation

FOR IMMEDIATE RELEASE
February 2, 2009

The Pan American Development Foundation (PADF), an affiliate of the Organization of American States (OAS), has named Interlex as its agency of record. The PADF is a Washington, DC-based hemispheric non-profit devoted to supporting sustainable economic development, civil societies and disaster relief through Latin America and the Caribbean. PADF also counts on field offices in Haiti and Colombia and projects throughout the region.READ MORE

Interlex CEO Featured in NEWSWEEK Article “It’s Not Just White Girls”

This week, Latino author and multicultural advocate Rudy Ruiz has published an essay on his own personal experience…Continue Reading

Interlex to Develop and Launch new Wireless Brand for TracFone’s Lifeline program

FOR IMMEDIATE RELEASE
May 12, 2008

TracFone, the nation’s leading pre-paid wireless carrier, has selected Interlex as Agency of Record for its Lifeline Services unit.

Lifeline is a program backed by the Federal Communications Commission. It is designed to provide consumers with household incomes at — or below — 135% of the poverty level with free telephone service for access to emergency services. In most states, if a person qualifies for income-based government assistance like Medicaid, WIC or Food Stamps, they also qualify for Lifeline services.READ MORE

American Express Taps Interlex for Cause-Related Work

FOR IMMEDIATE RELEASE
January 21, 2008

OPEN from American Express, the small business unit of the iconic financial services brand, has tapped Interlex to expand and intensify outreach to Hispanic and African American Woman-Owned Businesses as part of the company’s founding partnership with non-profit Count Me In’s “Make Mine A Million $ Business” campaign.READ MORE

America Supports You: Troops Can Thank Public for Support

By Samantha L. Quigley
American Forces Press Service
WASHINGTON, Nov. 5, 2007 – The Defense Department’ America Supports You program is inviting troops serving around the world to e-mail messages of thanks for support they receive from home.
America Supports You connects citizens and corporations with military personnel and their families serving at home and abroad.READ MORE

First Half of 2007 Proves Explosive for Interlex

FOR IMMEDIATE RELEASE

July 2, 2007

In a flurry of activity during the first two quarters of 2007, independent Hispanic/Multicultural shop Interlex picked up several new national accounts while retaining its strong base of long-time clients. As a result, the agency is poised for its strongest year ever.READ MORE

Interlex breaks into the Top 20

FOR IMMEDIATE RELEASE

December 31, 2006

December’s issue of Hispanic Business magazine has ranked Interlex 19th among Independent Hispanic Ad Agencies.

“We’re always at the bottom of the list,” laughs President & CEO Rudy Ruiz, “and the least seems to keep getting shorter. So we’re just glad to keep making it. Our goal has never been to be the biggest, just the best at what we do. But the fact we’re continuing to grow is very reassuring given our areas of expertise.”READ MORE

Interlex Introduces “Oso Generoso” Campaign for Travelodge Hotels in the Hispanic Market

FOR IMMEDIATE RELEASE

July 21, 2006

This summer Hispanic families may have been surprised to see a giant teddy bear leaping across billboards and dancing on their TV screens. The venerable if updated icon was Travelodge Hotels’ “Sleepy the Bear.” Charged with spreading Travelodge’s family-friendly appeal to the Hispanic market, Interlex implemented its Multicultural Transcreation approach to the challenge. Rather than literally translating Sleepy’s name, the agency nicknamed him “El Oso Generoso,” which means “The Generous Bear” in a sing-song rhyme. The multimedia campaign generated considerable brand lift and increased Hispanic room nights by over 20%, successfully positioning the Travelodge brand as a clean, reliable, safe and family-friendly place to rest after a long day of fun in the sun and highway driving. As part the campaign, Interlex also developed the Spanish-language brand: “Travelodge. Juega bien. Duerme mejor.”READ MORE

Hispanic Business Ranks Interlex Among Top 25 Hispanic Ad Agencies in Nation

FOR IMMEDIATE RELEASE

January 3, 2006

For the second consecutive year, Interlex has been ranked among the Top 25 Hispanic agencies in America by Hispanic Business Magazine. The accolade follows on the heels of Ad Age Magazine including the firm on its list of the Top 50 Hispanic agencies in the country. 2005’s growth spurred Interlex’s ascent from #25 on the Hispanic Business list to #21.

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