News

Interlex Acquires California-Based Agency

Advocacy marketing leader enters healthy food and beverage category

SAN ANTONIO–This month, Interlex Communications formalized the acquisition of SenaReider, a full-service advertising agency based in Monterey, California. Founded over 30 years ago, SenaReider specializes in branding and marketing within the food and beverage as well as fitness and recreation categories. SenaReider’s current and past client roster includes marquee brands like Del Monte, The North Face, the Florida Tomato Committee, and Birds Eye.READ MORE

How Sweet It Is: Perceptions, Behaviors, Attitudes, and Messages Regarding Sugary Drink Consumption and Its Reduction

Click here to download our latest report, “How Sweet It Is: Perceptions, Behaviors, Attitudes, and Messages Regarding Sugary Drink Consumption and Its Reduction“.

Interlex developing new brand positioning strategy for American Heart Association/American Stroke Association

SAN ANTONIO–The nation’s leading advocacy organization for heart health and stroke prevention, treatment and support is working with Interlex to conduct branding, awareness and attitudinal research to develop a new positioning strategy for the American Stroke Association Brand.READ MORE

TxDOT taps Interlex

San Antonio, TX–The Texas Department of Transportation (TxDOT) has awarded Interlex a major contract for advertising, marketing and public relations. The agency plans to consolidate its advertising, marketing and PR efforts under its new contracts (including Interlex and several other Texas firms) over the course of the coming year. Notable TxDOT campaigns include “Don’t Mess With Texas,” “Click It or Ticket,” and “Drive Clean Across Texas.”READ MORE

Interlex Rolls Out Major New Campaign to Reduce Soda Consumption

“Life’s Sweeter with Fewer Sugary Drinks,” Say Health Officials

Wednesday, August 31, 2011

WASHINGTON-Reducing the consumption of soda and other sugary drinks will be the focus of a new national campaign created by advocacy marketing agency Interlex to reduce diet-related disease. The campaign, created by Interlex for the nonprofit Center for Science in the Public Interest (CSPI), was announced today by CSPI, health departments in several major cities as well as the American Heart Association, the American Diabetes Association, and other groups.READ MORE

Interlex selected by national advocacy group in push for reduced consumption of sugar-sweetened beverages

March 17, 2011 (SAN ANTONIO, TX) –San Antonio-based Interlex, a leading advocacy, cause-related and corporate social marketing firm, has been selected by the Center for Science in the Public Interest (CSPI) to develop media campaigns aimed at reducing the consumption of soda and other sugary drinks that promote obesity, diabetes and other health-related problems.READ MORE

Interlex makes the Inc. 500

NEW YORK – Interlex Communications has earned a position on the 2010 Inc. 500, Inc. magazine’s annual ranking of the fastest-growing private companies in America.

According to Jane Berentson, Editor of Inc. Magazine, “For more than 30 years, Inc.’s list has served as evidence of the significant accomplishments of [entrepreneurial] enterprises. And, more than ever, this year’s list is a testament to the creativity, resilience, and tenacity of America’s top entrepreneurs. As an Inc. 500 honoree, Interlex Communications shares a prestigious pedigree with such notable alumni as Intuit, Zappos, Under Armour, Microsoft, Jamba Juice, Timberland, Visa, Clif Bar, Patagonia, Oracle and scores of other powerhouses.”READ MORE

San Antonio Metro Health District Taps Interlex for City Obesity Campaign

SAN ANTONIO – The San Antonio Metro Health District has chosen Interlex Communications as its agency of record to create and steward a $1 million comprehensive marketing campaign to decrease and prevent obesity in the Alamo City, which has been consistently ranked by popular media as one of America’s “fattest cities.”READ MORE

Interlex Helps Launch Haiti Earthquake Disaster Relief Campaign

FOR IMMEDIATE RELEASE
January 14, 2010

Washington, D.C.– Haiti’s worst earthquake in over 200 years has taken the lives of tens of thousands and threatens millions more in the aftermath. As agency of record for the Pan American Development Foundation (PADF), Interlex is working with an organization poised to make a difference with a very strong presence on the ground in Haiti. The PADF – a DC-based non-profit organization affiliated with the Organization of American States – provides economic development, human rights and disaster relief throughout the Caribbean and Latin America. The PADF has over 150 staff members on the ground in Haiti, placing their team in the midst of this tragedy since before it began. Additionally, the PADF’s field team in the Dominican Republic piled into trucks and drove overnight towards the Haitian capital to assist.READ MORE

Interlex Wins 7 Telly Awards

FOR IMMEDIATE RELEASE
June 23, 2009

Advocacy and Cause-Related Marketing Agency Interlex captured 7 Telly Awards. Founded in 1978, the Telly is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online film and video. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, interactive agencies, and corporate video departments in the world. The Telly Awards receives over 13,000 entries annually from all 50 states and countries around the world.READ MORE