Interlex Communications Chosen as Multicultural Agency for Small Business Saturday
(San Antonio, July 31, 2013) – Interlex Communications has been selected as the national multicultural agency for Small Business Saturday, an advocacy initiative of American Express. The San Antonio-based agency has served American Express since 2007.
According to Interlex CEO Rudy Ruiz, “Small Business Saturday represents a huge growth opportunity for our agency. It is great to see American Express and its partners celebrate the diversity of small business ownership in America. In many multicultural communities, it is our small businesses that drive opportunity for upward mobility, multigenerational advancement, and neighborhood revitalization.”
Interlex will manage the campaign within both the African American and Hispanic markets and servicing the account from both its San Antonio and New York City offices.
About Small Business Saturday
November 30th will mark the fourth annual Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday (SBS) was created in 2010 in response to small business owners’ most pressing need: more customers. In 2011, more than 2.7 million Facebook users, 230 public and private organizations, 75 corporations and elected officials in all 50 states and Washington D.C. declared their support for SBS. Last year, more than 500,000 small business owners leveraged an online tool or promotional materials for SBS and 15,000 businesses signed up for free Facebook advertising to promote their products and services in the run up to SBS. American Express is the founding partner of SBS.