This week, Latino author and multicultural advocate Rudy Ruiz has published an essay on his own personal experience…Continue Reading
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May 12, 2008
TracFone, the nation’s leading pre-paid wireless carrier, has selected Interlex as Agency of Record for its Lifeline Services unit.
Lifeline is a program backed by the Federal Communications Commission. It is designed to provide consumers with household incomes at — or below — 135% of the poverty level with free telephone service for access to emergency services. In most states, if a person qualifies for income-based government assistance like Medicaid, WIC or Food Stamps, they also qualify for Lifeline services.READ MORE
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January 21, 2008
OPEN from American Express, the small business unit of the iconic financial services brand, has tapped Interlex to expand and intensify outreach to Hispanic and African American Woman-Owned Businesses as part of the company’s founding partnership with non-profit Count Me In’s “Make Mine A Million $ Business” campaign.READ MORE
By Samantha L. Quigley
American Forces Press Service
WASHINGTON, Nov. 5, 2007 – The Defense Department’ America Supports You program is inviting troops serving around the world to e-mail messages of thanks for support they receive from home.
America Supports You connects citizens and corporations with military personnel and their families serving at home and abroad.READ MORE
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July 2, 2007
In a flurry of activity during the first two quarters of 2007, independent Hispanic/Multicultural shop Interlex picked up several new national accounts while retaining its strong base of long-time clients. As a result, the agency is poised for its strongest year ever.READ MORE
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December 31, 2006
December’s issue of Hispanic Business magazine has ranked Interlex 19th among Independent Hispanic Ad Agencies.
“We’re always at the bottom of the list,” laughs President & CEO Rudy Ruiz, “and the least seems to keep getting shorter. So we’re just glad to keep making it. Our goal has never been to be the biggest, just the best at what we do. But the fact we’re continuing to grow is very reassuring given our areas of expertise.”READ MORE
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July 21, 2006
This summer Hispanic families may have been surprised to see a giant teddy bear leaping across billboards and dancing on their TV screens. The venerable if updated icon was Travelodge Hotels’ “Sleepy the Bear.” Charged with spreading Travelodge’s family-friendly appeal to the Hispanic market, Interlex implemented its Multicultural Transcreation approach to the challenge. Rather than literally translating Sleepy’s name, the agency nicknamed him “El Oso Generoso,” which means “The Generous Bear” in a sing-song rhyme. The multimedia campaign generated considerable brand lift and increased Hispanic room nights by over 20%, successfully positioning the Travelodge brand as a clean, reliable, safe and family-friendly place to rest after a long day of fun in the sun and highway driving. As part the campaign, Interlex also developed the Spanish-language brand: “Travelodge. Juega bien. Duerme mejor.”READ MORE
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January 3, 2006
For the second consecutive year, Interlex has been ranked among the Top 25 Hispanic agencies in America by Hispanic Business Magazine. The accolade follows on the heels of Ad Age Magazine including the firm on its list of the Top 50 Hispanic agencies in the country. 2005’s growth spurred Interlex’s ascent from #25 on the Hispanic Business list to #21.
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January 3, 2006
In 2006 Interlex plans to focus on building upon the phenomenal growth of its Public Health & Healthcare group. 2005 saw the addition of exciting new clients in this vital arena for the agency. In addition to Interlex’s ongoing work as one of the agencies of record for Texas Department of State Health Services in the areas of Immunizations, Tobacco Cessation & Prevention, Cancer Control, Bioterrorism Preparedness & Response, and WIC, Interlex added a number of new recognizable clients to its roster. These include: American Cancer Society, Baylor College of Medicine, University of Texas Medical Branch, San Antonio Metro Health, Heartland Institute, TB Education & Resource Center, and the Delaware Department of State Health Services. Furthermore, Interlex continued to provide services for the Adventist Health System, a client since 1998.READ MORE
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December 21, 2005
On December 20, current and past Interlex team members and their guests gathered to celebrate the firm’s 10th Anniversary. Live salsa music, dancing, and contemporary Latin art livened up the festivities at San Antonio’s Nouveau Latin cuisine mecca, Azuca. Attendees ranged from today’s team to Interlex’s first-ever employee, two-time summer intern Stephen Boudreau.READ MORE