University of Washington

Don’t be fooled by fruit drinks


The University of Washington, University of Pennsylvania and Interlex developed an evidence-based social media campaign to counter beverage industry marketing of fruit drinks and decrease their purchase by Latinx parents for their children. Through countermarketing and water promotion, the campaign yielded a 19.2% decrease in parents choosing fruit drinks for their kids and a 29.7% increase in them choosing water.

Public Health – Seattle & King County

Helping Impacted Communities Spread Facts, not Fear


Seattle and King County were heavily impacted by COVID-19 early in the pandemic. Given the preponderance of essential workers, multigenerational households, and pre-existing health disparities in multicultural communities, Seattle King County Public Health realized the need to engage diverse groups in culturally relevant ways. Interlex helped develop a multicultural marketing campaign with two prongs: 1) The “Why I…” prong focuses on sharing culturally relevant motivations for observing recommended behavioral guidelines; 2) the “Get Tested” prong conveys a sense of urgency regarding testing.