University of Washington

University of Washington

Don’t be fooled by fruit drinks


The University of Washington, University of Pennsylvania and Interlex developed an evidence-based social media campaign to counter beverage industry marketing of fruit drinks and decrease their purchase by Latinx parents for their children. Through countermarketing and water promotion, the campaign yielded a 19.2% decrease in parents choosing fruit drinks for their kids and a 29.7% increase in them choosing water.


Health & Nutrition, Multicultural Marketing