Avocados’ mix of fiber, healthy fat, and antioxidants position the fruit as a superfood. When tariffs triggered a rise in the cost of avocados from Mexico, Interlex helped Del Monte Fresh educate the produce trade and consumers about the availability of avocados from Colombia and Peru as healthy, delicious and affordable options.
When Interlex started doing counter-marketing to reduce the consumption of sugary drinks and fast food, we also searched for ways to promote healthy eating and natural, nutritious products. This led to our now decade-long partnership with Del Monte Fresh, the world’s leading produce company, for whom we have led numerous campaigns, including the successful national launch of their fresh guacamole line.
The University of Washington, University of Pennsylvania and Interlex developed an evidence-based social media campaign to counter beverage industry marketing of fruit drinks and decrease their purchase by Latinx parents for their children. Through countermarketing and water promotion, the campaign yielded a 19.2% decrease in parents choosing fruit drinks for their kids and a 29.7% increase in them choosing water.
The State established Texas Fresh Fruits & Vegetables Day to promote the consumption of local produce and increase awareness of the benefits of eating more fruits and vegetables. Interlex branded the initiative, creating a multiculturally appealing “Lotería” style for the campaign, which included social media, print, and digital recipe cards highlighting Texas-grown produce, promotional materials, and event signage.
Seattle and King County were heavily impacted by COVID-19 early in the pandemic. Given the preponderance of essential workers, multigenerational households, and pre-existing health disparities in multicultural communities, Seattle King County Public Health realized the need to engage diverse groups in culturally relevant ways. Interlex helped develop a multicultural marketing campaign with two prongs: 1) The “Why I…” prong focuses on sharing culturally relevant motivations for observing recommended behavioral guidelines; 2) the “Get Tested” prong conveys a sense of urgency regarding testing.
For the Florida Tomato Committee, we have increased consumer awareness of the health benefits and flavor of field-grown, fresh Florida tomatoes. Over the years, through various campaigns, we have leveraged traditional and digital/social media. We also implemented a a 16-market, East Coast Experiential Culinary Art Tour with stops at all major retailers. Our most recent campaign featured humorous animated videos disseminated through a social media campaign which yielded 1.1 million video views and 14 million campaign engagements through PR and blogger outreach. Our work has increased retail market share of field-grown round tomatoes by 6 points during the promotional period.
We created a branded campaign targeting influencers, legislators, and key communities throughout California to build support for a distributor-level health impact fee on sugary drinks.
Our statewide immunization campaigns garnered Texas national recognition from the CDC as “Most Improved State in the Nation.” Rates increased 19.5% over four years.
“Is Your Drink Sugar-Packed?” raises awareness about the content of sugary drinks and reduces consumption to benefit public health.
Funded by the CDC, we created the “Find Your Balance” campaign, helping to reduce obesity rates by 20% over a four-year period. The campaign has been used around the country and as part of the First Lady’s Let’s Move initiative.