Following devastating earthquakes, we enabled a swift response by OAS PADF to both the Haiti and Chile relief efforts in 2010, working to develop multimedia, multilingual hemispheric campaigns featuring celebrities. Our United for Haiti campaign alone raised over $5 million for the relief effort, running throughout both North and South.
As hemispheric agency of record, we revitalized the brand and image of this venerable non-profit created by the Organization of American States (OAS) to assist the least advantaged people in Latin America and the Caribbean through economic development, civil societies, and humanitarian/disaster relief. We evolved the image of the PADF through the development and implementation of a cohesive contemporary graphic approach to all corporate communications. We also created branded cause campaigns to engage and mobilize audiences to fight human trafficking and child exploitation, helping the venerable international NGO to diversify its funding base.