Archive

December 15, 2016 In

National Education Association

Engaging Multicultural Parents

 

We branded the NEA with multicultural communities, encouraging minority parental involvement to help close educational attainment gaps as well as to generate support for NEA policies and opposition to voucher and privatization initiatives. Our “This Is Why We Are” campaign aligned the NEA’s mission and policies with the values and priorities of Hispanic, African American, Asian American (Chinese, Korean, Vietnamese, Filipino) and Native American populations. Post-campaign survey results indicated a 30% increase in brand awareness and a 29% increase in positive opinions of the NEA within targeted communities.

December 12, 2016 In

Theatre Communications Group

Developing New Audiences

 

We branded and grew awareness of TCG’s audience development program, the national Free Night of Theater. In the process, we developed a logo for the program, worked with national umbrella organization and regional partners to develop and place advertising campaign to draw attendance. We helped grow the program over three years, from a 3-city event to a national coast-to-coast movement with 398 participating theatre companies presenting over 600 performances and offering more than 30,000 tickets. According to an online survey of Free Night patrons the program continues to attract a significant number of people who fall into non-traditional theatre participant categories, including infrequent theatre attendees, young people, less educated, non-white and those with lower household incomes. Specifically, 77% attended a theatre they had never been to before, 42% are under age 35, 26% have less than a college degree, 27% are non-white, and 33% have combined household incomes under $50,000.

December 6, 2016 In

Save Alligator Lighthouse

CONSERVATION & PRESERVATION

 

Working with our clients at the non-profit group Save Alligator Lighthouse, including leadership from the Florida Keys Tourism Advisory Board, Interlex helped develop the “Save Alligator Lighthouse” campaign. The campaign personifies the lighthouse as a “150-year-old lady,” bringing emotion, empathy, and motivation to mobilize increased public awareness to protect and restore the historic asset. Due to the attention brought by the campaign, Alligator Lighthouse has received additional historic and conservation protection status as well as restoration resources.