We have created and managed the SafeLink brand, from its inception to its current status as category leader among the nation’s wireless Lifeline providers. Bridging the digital divide and providing vital access to emergency services for low-income households, SafeLink has equipped over 16 million families with free cell phones and wireless service since 2008.
We conducted research on the mindsets and motivations of Women 50+ across General, African American, Asian American, Latino, LGBTQ segments. The research informed an award-winning campaign to raise awareness about the importance of planning for long-term care. The campaign included branding, collateral, digital media, public relations and live event experiences featuring celebrity spokespeople.
We created and manage an ongoing, branded in-culture movement engaging Latino seniors and educating them about Medicare and Medicare Supplemental Insurance. The “Hay Más Adelante” movement draws on celebrities, chefs and tech gurus to educate and inspire communities while building brand loyalty.
We created and manage “A Better You,” an ongoing, branded in-culture movement engaging African American seniors and educating them about Medicare and Medicare Supplemental Insurance. The movement draws on faith leaders, fitness gurus, and legendary entertainers to inspire and motivate communities while building brand loyalty.
For Del Monte, we created a groundbreaking cause-related campaign called Teacher Mondays. Teacher Mondays engaged teachers to engage students and parents in an interactive contest leveraging social media to win cash and fresh produce gift cards for their classrooms, tackling two needs at once: classroom supplies for public schools and better nutrition options for students. The campaign drew major partnerships ranging from corporations like Walmart to the USDA. It reached over 45 million consumers and thousands of classrooms nationwide, celebrating teachers and engaging children about the role of fresh fruits and vegetables in a healthy diet.
We created and conducted multicultural small business advocacy initiatives for American Express, including the multicultural dimension of Small Business Saturday. Our work included branding and creative strategy, event planning and execution, partnership development, and media relations. The results included enhanced relationships with the Latino and African American influencer and business communities, over 500% increase in multicultural engagement in advocacy programs, increased multicultural small business applications and card members.