Archive

January 18, 2024 In

SafeLink Wireless

Bridging the Digital Divide

 

As part of its response to the pandemic, the federal government created the Emergency Broadband Benefit, which evolved into the Affordable Connectivity Program. Interlex developed the implementation campaigns for SafeLink, enrolling millions of low-income households and providing crucial access to high-speed internet as online schooling, remote work, and telehealth became the new normal.

December 13, 2016 In

SafeLink Wireless

Bridging the Digital Divide

 

We have created and managed the SafeLink brand from its inception in 2008 to its current status as category leader among the nation’s wireless Lifeline and ACP providers. Helping to bridge the digital divide, SafeLink (now owned by Verizon) has brought vital access to emergency services and broadband internet to over 16 million low-income households.

December 13, 2016 In

AARP Decide. Create. Share.

Planning for the Future

 

We conducted research on the mindsets and motivations of Women 50+ across General, African American, Asian American, Latino, LGBTQ segments. The research informed an award-winning campaign to raise awareness about the importance of planning for long-term care. The campaign included branding, collateral, digital media, public relations and live event experiences featuring celebrity spokespeople.

December 13, 2016 In

United Healthcare/AARP

Educating Seniors on Medicare

 

We created and manage an ongoing, branded in-culture movement engaging Latino seniors and educating them about Medicare and Medicare Supplemental Insurance. The “Hay Más Adelante” movement draws on celebrities, chefs and tech gurus to educate and inspire communities while building brand loyalty.

December 13, 2016 In

United Healthcare/AARP

Inspiring Communities for Better Health

 

We created and manage “A Better You,” an ongoing, branded in-culture movement engaging African American seniors and educating them about Medicare and Medicare Supplemental Insurance. The movement draws on faith leaders, fitness gurus, and legendary entertainers to inspire and motivate communities while building brand loyalty.

December 13, 2016 In

Del Monte Fresh

Supporting Teachers and Students

 

For Del Monte, we created a groundbreaking cause-related campaign called Teacher Mondays. Teacher Mondays engaged teachers to engage students and parents in an interactive contest leveraging social media to win cash and fresh produce gift cards for their classrooms, tackling two needs at once: classroom supplies for public schools and better nutrition options for students. The campaign drew major partnerships ranging from corporations like Walmart to the USDA. It reached over 45 million consumers and thousands of classrooms nationwide, celebrating teachers and engaging children about the role of fresh fruits and vegetables in a healthy diet.

December 13, 2016 In

American Express

Championing Small Businesses

 

We created and conducted multicultural small business advocacy initiatives for American Express, including the multicultural dimension of Small Business Saturday. Our work included branding and creative strategy, event planning and execution, partnership development, and media relations. The results included enhanced relationships with the Latino and African American influencer and business communities, over 500% increase in multicultural engagement in advocacy programs, increased multicultural small business applications and card members.