Countermarketing Campaign Reduces Buying of Sugary ‘Fruit’ Drinks for Children

Countermarketing Campaign Reduces Buying of Sugary ‘Fruit’ Drinks for Children

The American Journal of Public Health recently published a study led by Interlex client University of Washington and co-authored by University of Pennsylvania and Interlex. The study demonstrates the impact of a countermarketing campaign developed by Interlex in collaboration with its clients to reduce the consumption of sugary fruit drinks among Latinx children.

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