NYU LANGONE HEALTH AND INTERLEX TEAM UP IN COVID ERA
NYU Langone Health, one of the nation’s premier academic medical centers, is teaming with Interlex on a variety of Covid-related campaigns. NYU Langone Health comprises the NYU School of Medicine, six New York City hospitals, and over thirty ambulatory facilities in Manhattan, Brooklyn, Queens and Long Island.
Interlex is initially charged with developing campaigns that tackle two issues exacerbated by the Covid-19 pandemic: opioid addiction and food insecurity.
In the area of opioid addiction, Interlex is working closely with the NYU Langone team to develop branding, a communications strategy, and a targeted social media campaign to raise awareness of – and enrollment in – a virtual clinic offering free telemedicine-driven opioid addiction treatment and recovery services to its patients. The virtual clinic has proven essential to meeting the needs of this patient group during the pandemic, providing a safe alternative to in-person appointments and waiting rooms where social distancing is difficult to accomplish.
While the Covid-19 pandemic has impacted the delivery of patient care, skyrocketing unemployment has also led to heightened food insecurity. To help address this urgent issue in the New York area, Interlex is supporting the communications efforts of the NYU Langone Table Food Pantry. The Table Food Pantry provides free food, nutrition education, workshops, recipes, and meal preparation tips in English, Mandarin, and Spanish. Food pantry participants are connected to a continuum of services, including SNAP and other benefits to ensure long-term food security, health, stability and self-sufficiency. During the pandemic, demand for the Table Food Pantry’s services has increased dramatically, creating a need for additional fundraising and volunteers. The campaign will focus on connecting more affluent residents and businesses in the area to the Table Food Pantry, encouraging neighbors to help neighbors in need.