INTERLEX HELPING CLIENTS RESPOND TO COVID-19 CRISIS
For the health and safety of its team members and their families during the current public health crisis, Interlex transitioned to telecommuting in all three of its offices in San Antonio, New York and San Francisco prior to this becoming the new norm via city mandates.
“Our top priority is the health of our team, our families and our communities, “ Interlex CEO Rudy Ruiz said. “Fortunately, like most technology-driven companies, we were already set up to transition seamlessly to a work-from-home model until the cities we live and work in are ready to end social distancing, reopen and resume regular activities.”
Given the agency’s deep experience in public health, Interlex is actively working with a number of clients and partners – including various public health organizations – to help address the complex and urgent communication needs precipitated by the coronavirus pandemic.
“Due to our focus on advocacy marketing, many of our clients provide vital services to some of the populations that are most at-risk for – and hardest hit by – the coronavirus,” Ruiz added. “For those clients it’s top priority to stay connected to their customers and ensure they have access to the information and resources they need to safeguard their health.”
To that end, the Interlex team has been working overtime to transform UnitedHealthcare’s numerous live educational events nationwide into engaging online experiences for multicultural seniors. The agency is also supporting Spanish-Language communications regarding COVID-19 for the nation’s largest health insurer.
Interlex is also guiding and supporting SafeLink Wireless’ ongoing outreach to low-income families as well as to the millions of households who have lost income as a result of the pandemic, thus becoming eligible for the federally funded Lifeline program.
“Our clients are acutely aware that this is a very difficult time for a great number of people, from those who have lost loved ones to those who are isolated and fearing for their own wellbeing, from those who have lost jobs to those struggling to keep food on the table and stay connected to the world around them. It’s an honor – in this time of crisis – to enable our clients to get out messages of prevention, protection and hope while also helping them provide the public with vital access to accurate information and valuable resources,” concluded Ruiz.