Diversifying Tourism Customer Base
We were tapped to grow Latino room nights for Wyndham’s value-oriented hospitality brands. Maintaining brand synergy, we transcreated the General Market approach to resonate with Latino audiences. We provided radio creative for Super 8 Motels, radio and print creative for Days Inn Hotels, and multimedia advertising, media buying and grassroots outreach for Travelodge. We also created Spanish-language slogans for all three brands and an in-culture persona for Travelodge’s mascot to better resonate with target audiences. The results exceeded expectations, generating over 20% brand lift in the Latino space.