Save Alligator Lighthouse

CONSERVATION & PRESERVATION

Working with our clients at the non-profit group Save Alligator Lighthouse, including leadership from the Florida Keys Tourism Advisory Board, Interlex helped develop the “Save Alligator Lighthouse” campaign. The campaign personifies the lighthouse as a “150-year-old lady,” bringing emotion, empathy, and motivation to mobilize increased public awareness to protect and restore the historic asset. Due to the attention brought by the campaign, Alligator Lighthouse has received additional historic and conservation protection status as well as restoration resources.