Helping Impacted Communities Spread Facts, not Fear
Seattle and King County were heavily impacted by COVID-19 early in the pandemic. Given the preponderance of essential workers, multigenerational households, and pre-existing health disparities in multicultural communities, Seattle King County Public Health realized the need to engage diverse groups in culturally relevant ways. Interlex helped develop a multicultural marketing campaign with two prongs: 1) The “Why I…” prong focuses on sharing culturally relevant motivations for observing recommended behavioral guidelines; 2) the “Get Tested” prong conveys a sense of urgency regarding testing.