Branding a Global NGO
As hemispheric agency of record, we revitalized the brand and image of this venerable non-profit created by the Organization of American States (OAS) to assist the least advantaged people in Latin America and the Caribbean through economic development, civil societies, and humanitarian/disaster relief. We evolved the image of the PADF through the development and implementation of a cohesive contemporary graphic approach to all corporate communications. We also created branded cause campaigns to engage and mobilize audiences to fight human trafficking and child exploitation, helping the venerable international NGO to diversify its funding base.